Introduction
Imagine Marketing Limited, widely recognized as boAt, is an unlisted company based in Mumbai, Maharashtra. Established on November 1, 2013, it operates as a public limited entity that designs, manufactures, and markets consumer electronics both domestically and internationally.
The company offers a diverse range of high-quality, aspirational lifestyle products at competitive price points, catering to the needs of a broad customer base. boAt’s product lineup includes a wide array of audio devices like wired and wireless headphones, neckbands, true wireless stereo (TWS) earphones, Bluetooth speakers, home theater systems, soundbars, and more. In addition, the company also sells smartwatches, gaming accessories such as wired and wireless headsets, mice, and keyboards, personal care products like trimmers and grooming kits, as well as mobile accessories including chargers, cables, and power banks. boAt’s product portfolio spans several brands, including boAt, RedGear, TAGG, Misfit, and DEFY.
Fundamentals
Total Shares
9.6Cr
P/E
52
Book Value
₹ 42.36
Face Value
₹1
EPS
₹ 2.15
ISIN
INE03AV01027
Sector
Lifestyle
Dividend Yield
0 %
P/S
4.93
Total Income
₹ 2886.4Cr
P/B
37.75
Market Capitalisation
₹ 15,373.79 Cr
Company Overview
The Boat Lifestyle company began as a cable manufacturer and seller company. In the initial years, BoAt bought earphones from Chinese manufacturers, applied branding on them, and sold them in the Indian markets bearing the name “BoAt earphones”. It has grown in years to emerge as a popular global brand to sell fashionable audio devices ranging from portable travel charges to premium headsets. In just a few years, the company has successfully gathered more than 70,000 happy customers and popular brand ambassadors. the boAt has emerged as the 5th largest global brand in 2020 to provide wearable music devices. Lakme Fashion Week in 2019 held in Mumbai, displayed ramp walkers carrying boAt products as the only accessories. boAt found flaws in the longevity of mobile charging cables used in the market. The founders witnessed frequent damage caused to such cables due to internal and external factors and thought of finding out solutions to such problems. So they focussed on launching indestructible cables. Soon they launched water and sweat-resistant hearable products.